Cover photos tend to get neglected, a LOT. They typically aren’t high on our To Do list. They are usually one more thing we have to think about after the headshot and the sizes are all so different across the various social media platforms and “what the heck do I use there anyway?!”
And then we give up. We ignore it.
But I’m here to help give you some renewed vigor in adding a compelling cover photo to your social media sites. I have gotten jobs, leads, power partners, and good friends from my simple cover photo.
It’s important real estate available to you and your business. Use it! In this day of saturated markets, we need to stand out. That space is one more way to put your stamp on and show your brand, show your intention to your prospects.
The dimensions will be different across the different platforms, but that’s a pretty easy fix. You can have your photographer or graphic designer do that for you — or a quick google search will show you. I love to use Canva.com for those, it stays pretty updated on the changes as well.
Now, what to put there? What is going to have the most impact? A lot of that depends on your business. But some basic guidelines I like to share are, to tell as much story as you can!
TELL YOUR STORY
Are you a speaker? presentor? TEDx talker? SHOW that! Use your speaking images. Show yourself as an authority in your industry. It sends immediate subconscious assumptions of “Oh that person is talking in front of a group, they must really know their stuff.”
Are you a coach? A tradesman? A Maker or dancer or author? This s a great place to show yourself working with a client, or interacting with the tools of your trade, performing, book signing. These sorts of images all tell a story.
So go forth, grab a pal, have a fun brainstorming session and see what you can come up with. See what will show your story best.
Want to brainstorm with me? I’d love to hear your story and see what I can do to help create effective marketing images for your business.
The point is DO business not think about it, right? We all have an important message, product, creation, something to offer this world. I want to help you do that by getting your brand story out there.
And one last word on this profile space: do not neglect your headshot. Make sure it draws people in with a genuine professional image to show your professional, savvy self.
Go forth, now my friends, with intentional images and authentic expressions, Mariah.