Headshots can be a hefty investment but they are totally worth it, and I‘m going to tell you why. You can certainly attempt to take a photo yourself, standing up against a white wall. Those are great options if you aren‘t financially able to get a professional one, but once you get to that place, invest in a professional headshot. You will be amazed at the difference.
1. They Build Trust
Even someone with an untrained eye can see the difference between a quality professional headshot versus a nonprofessional one. If you show your clients that you are investing in yourself, it builds a level of trust. You look more professional instead of an amateur or a beginner in your field.
2. They build value
If your images look “cheap” your brand comes off that way as well. Well-taken professional images showcase your brand’s value. Most of us try not to judge, but our subconscious will make the judgment for us which can be hard to shake.
3. They are important for the first impression
We get a second chance at a lot of things in life, the first impression is not one of them. As I mentioned in the point above, our subconscious makes a judgment before our brains are able to comprehend what we are looking at.
4. It says a lot about your brand
A great professional headshot can speak a thousand words. We already established it offers a great first impression, they show value and builds trust. Your brand is more than just colors, a trained professional portrait photographer is able to capture that in a single image. Speak to your photographer beforehand and tell them about your brand, it will make a big difference in the quality of the outcome.
As a professional, you need a professional online image. It doesn’t matter if you are fresh out of college looking for your first job, or a seasoned business owner. A great headshot shows your professionalism.
If you meet with clients at a public place such as a coffee shop, and they have never seen your face aside from the headshot on your website, you want to make sure they can recognize you. A 10-year-old photo of you might not do the trick. If you used to have black hair and dyed it blond, it’s time for a new headshot.
7. It shows your personality
Headshots don’t have to be smiling into the camera, you can show off your personality and character in your headshot. It makes you stand out and gives an immediate connection to your client.
8. Confidence booster for you
When you invest in yourself and see yourself in a professional manner such as a headshot will give you, it gives you confidence. You believe in yourself enough to invest in yourself. A great professional headshot can help in changing your mindset to a winning mindset.
9. They help you stand out
Not everyone sees the value of a professional headshot. Having one helps you stand out as someone who is trustworthy, believes in themselves, is professional, and has character. Like I said before, headshots don’t have to be traditional, they can be whatever you want them to be.
Headshots act as a reminder to networking contacts, or other business contacts about how you look like. If you meet someone at a networking event 6 months ago, they might not remember what you look like. Offering a great quality photo on your social media accounts and website helps with that reminder.
A professional headshot is so much more than just a photo of you smiling into the camera and standing against a white backdrop. What makes them professional is your pose, natural expression on your face, great lighting, correct lens used for your body type, and relaxed body language. None of those can be achieved with your phone on a tripod or having someone who isn’t trained in the profession of photography take it. Photographers have years of training in not only the technical aspect of photography but also the people aspect. We know how to help you relax, feel confident, bring out your personality, and show off your brand.
If you are ready to take your headshots to a professional level, let’s talk!