What is the most neglected valuable space for your biz?

Cover photos tend to get neglected, a LOT. They typically aren’t high on our To Do list. They are usually one more thing we have to think about after the headshot and the sizes are all so different across the various social media platforms and “what the heck do I use there anyway?!”

And then we give up. We ignore it.

Don’t hide out, show your story everywhere you can. Shine bright.

But I’m here to help give you some renewed vigor in adding a compelling cover photo to your social media sites. I have gotten jobs, leads, power partners, and good friends from my simple cover photo.

It’s important real estate available to you and your business. Use it! In this day of saturated markets, we need to stand out. That space is one more way to put your stamp on and show your brand, show your intention to your prospects.

The dimensions will be different across the different platforms, but that’s a pretty easy fix. You can have your photographer or graphic designer do that for you — or a quick google search will show you. I love to use Canva.com for those, it stays pretty updated on the changes as well.

Now, what to put there? What is going to have the most impact? A lot of that depends on your business. But some basic guidelines I like to share are, to tell as much story as you can!

TELL YOUR STORY

Are you a speaker? presentor? TEDx talker? SHOW that! Use your speaking images. Show yourself as an authority in your industry. It sends immediate subconscious assumptions of “Oh that person is talking in front of a group, they must really know their stuff.”

Are you a coach? A tradesman? A Maker or dancer or author? This s a great place to show yourself working with a client, or interacting with the tools of your trade, performing, book signing. These sorts of images all tell a story.

So go forth, grab a pal, have a fun brainstorming session and see what you can come up with. See what will show your story best.

Want to brainstorm with me? I’d love to hear your story and see what I can do to help create effective marketing images for your business.

The point is DO business not think about it, right? We all have an important message, product, creation, something to offer this world. I want to help you do that by getting your brand story out there.

And one last word on this profile space: do not neglect your headshot. Make sure it draws people in with a genuine professional image to show your professional, savvy self.

Go forth, now my friends, with intentional images and authentic expressions, Mariah.

Contact me today to review your images and see how we can uplevel them.

What you need for marketing images now!

I am so happy fat right now with marketing images. I did my own session recently and feel like I just sat down to a marketing thanksgiving dinner table! So many images to stand out, stop the scroll, and get my message across. 

Creating packages so my clients have fat portfolios of images they can use for a variety of marketing breaks my heart open. These sessions are so much fun, creativity on both sides gets unleashed (yes, even if you don’t think you have any, I guarantee you have more ideas than you thought you did. 

Here’s an example of some of what I got this week: 

A bunch of facial expressions to express different intentions (shock, calm, fear, love, silly)

And directionals, to be able to point at messages, readers follow eye gaze and hand gestures (i.e., looking or pointing to your call to action)

Directional images

And then there’s basic profile images. More than a headshot, getting images that cause people to click on your profile so they can see more — sometimes literally: why not use a full body image, so they can’t see your face immediately (save that for the website and marketing messages!), but with bright eye-catching colors so they want to click on it — and then they are on your page! HUZZAH! (Where you will have all your brilliant content ready to entice them in to learn more. If not, let me know, I work with some great partners that are happy to help you figure that part out!)

Have fun! Let me know how it turns out. I’d love to see your images. Or drop me a line and I can help create them for you.

I just need a headshot

“I just need a headshot.”

“Why ‘just’?

“Just” is used to diminish things.

To make something smaller, less important, less significant.

NO! I need to share my story, my work.

Is that what you want to be small, less important, less significant.

IT IS TIME TO PLAY BIG. 

Play to WIN, to grow, expand.

Where you want your business to be in 5 years? Start playing like that.

“Just a headshot” is not going to get you there.

Where you want to BE, not where you are NOW, and create your brand in that direction.

YES! 

Some people avoid getting a headshot done because they don’t feel worthy. They don’t feel validated in their space enough to do it, much less get a full personal branding portfolio. 

A full portfolio is 30+ curated images ready to use on many platforms, numerous marketing messages, ready to populate your website, and get YOU SEEN AND HEARD!

It’s scary taking that step, validating yourself and your dreams. 

A photo session alone can help you do that. I’ve seen numerous clients go on to elevate their business. Grow subscribers, further their reach, make more money, more speaking gigs, publish that book, do more good. 

Who are you NOT to play BIG? 

I believe it’s our duty to play big, to do as much as we can. 

Don’t let that inner critique stop you from doing and being the most, the best you can. 

Go get ‘em!

I’m here to support you, and help create your genuine brand story, show the spirit of you.

Contact me today to learn more. 

Time to play big.

Why An Experience Is Better Than A Gift

Life is short. It’s such a cliche, but we see it happening every day, and definitely every year when we send the kids off to the first day of school. Can you believe it? NO! Tears. Thumping heart. Moments fly by so quickly. How can we slow them down?

Brain science!

The more we can celebrate those moments, extend them and how they make us feel, the longer they will last. This part, is science. Neurotransmitters firing synapses and strengthening our ‘joy muscles’ (that’s my super not official term) the more we will feel joy. Our brains are designed to protect us from dangers; however, they do not understand the difference between a mountain lion attacking us and bills piling up, and queue stress response for both equally. How can we get out of this loop? JOY MUSCLES EXERCISES!

Part One: Savor. Part Two: Remember.

1. If we savor those memories, we make them bigger and stronger, and that feeling trickles down to our whole body (yes folks, the mind and body are truly connected). Side benefit of strengthening joy muscles: better health.

Yep, it’s true. The more we savor wonderful experiences, the more joy we will feel. How can I do that? Experiences. Create and participate in unique experiences. But don’t stop there. Relish in the, recount them, celebrate them, roll around in them as long as you can and flashback to them often.

2. Remember the memories: triggering that memory (photos work great for this, wink) triggers your brain’s response to it, which you conveniently strengthened in Part One. Do the same exercise again: savor it everytime it pops back into your mind. Turn that one little experience into a full-body happy feeling to reduce stress, increase happiness, and then spread it around. We could all use some wonderful feel-goods.

You’re all set now, go forth and work those joy muscles every chance you get!