What you need for marketing images now!

I am so happy fat right now with marketing images. I did my own session recently and feel like I just sat down to a marketing thanksgiving dinner table! So many images to stand out, stop the scroll, and get my message across. 

Creating packages so my clients have fat portfolios of images they can use for a variety of marketing breaks my heart open. These sessions are so much fun, creativity on both sides gets unleashed (yes, even if you don’t think you have any, I guarantee you have more ideas than you thought you did. 

Here’s an example of some of what I got this week: 

A bunch of facial expressions to express different intentions (shock, calm, fear, love, silly)

And directionals, to be able to point at messages, readers follow eye gaze and hand gestures (i.e., looking or pointing to your call to action)

Directional images

And then there’s basic profile images. More than a headshot, getting images that cause people to click on your profile so they can see more — sometimes literally: why not use a full body image, so they can’t see your face immediately (save that for the website and marketing messages!), but with bright eye-catching colors so they want to click on it — and then they are on your page! HUZZAH! (Where you will have all your brilliant content ready to entice them in to learn more. If not, let me know, I work with some great partners that are happy to help you figure that part out!)

Have fun! Let me know how it turns out. I’d love to see your images. Or drop me a line and I can help create them for you.

Why An Experience Is Better Than A Gift

Life is short. It’s such a cliche, but we see it happening every day, and definitely every year when we send the kids off to the first day of school. Can you believe it? NO! Tears. Thumping heart. Moments fly by so quickly. How can we slow them down?

Brain science!

The more we can celebrate those moments, extend them and how they make us feel, the longer they will last. This part, is science. Neurotransmitters firing synapses and strengthening our ‘joy muscles’ (that’s my super not official term) the more we will feel joy. Our brains are designed to protect us from dangers; however, they do not understand the difference between a mountain lion attacking us and bills piling up, and queue stress response for both equally. How can we get out of this loop? JOY MUSCLES EXERCISES!

Part One: Savor. Part Two: Remember.

1. If we savor those memories, we make them bigger and stronger, and that feeling trickles down to our whole body (yes folks, the mind and body are truly connected). Side benefit of strengthening joy muscles: better health.

Yep, it’s true. The more we savor wonderful experiences, the more joy we will feel. How can I do that? Experiences. Create and participate in unique experiences. But don’t stop there. Relish in the, recount them, celebrate them, roll around in them as long as you can and flashback to them often.

2. Remember the memories: triggering that memory (photos work great for this, wink) triggers your brain’s response to it, which you conveniently strengthened in Part One. Do the same exercise again: savor it everytime it pops back into your mind. Turn that one little experience into a full-body happy feeling to reduce stress, increase happiness, and then spread it around. We could all use some wonderful feel-goods.

You’re all set now, go forth and work those joy muscles every chance you get!

Top Tips for a Kick-Butt Headshot

Your image is often your first impression. What does it say about you? About your business? There are so many elements you can use to create a kick butt image for your brand, whether it is for personal or professional use. Some of the key elements I use with clients are body language and expression. Learn about them here and take better photos!

Body Language. How are you standing, posed, how is the image cropped? What angle are your shoulders, hips in relation to the camera? First, hand the phone camera over to someone. Your arm has limited range, you’ll get a better angle if someone else takes the image. Think about how you want to come across: aggressive, confident, or powerful?

  1. Crossed arms will give a more aggressive/assertive vibe.
  2. Arms at the side will be more inviting, confident posture
  3. Hands on the hips is a power pose, and expresses power, confidence, and assertiveness without being aggressive.

Expression. This will always dominate over all else. Getting your intention to show through your expression is not always easy. Here are some tips, focusing on micro expressions. Know what your intention is, and use the best expression for that intention.

  • Beware of smirks, they convey ‘contempt’ or ‘disgust’ micro expression
  • Men: research has the greatest ‘know-like-trust’ factor is with a straight face or a full smile (not a half smile). Women can get away with small smiles, aka baby smile, and big full face smiles.
  • No smile, relaxed expression. This can either show a serious intention, or a calm, relaxed.
  • These are the windows to the INTENTION. Remember to engage your eyes. We all have the ability to warm up, lighten up, and/or ‘smile’ with the eyes. Practice in the mirror, and you’ll eventually get it, if you don’t immediately.

Now merge your body language and your expression, have someone take your photo, and see how you do. Keep practicing!

 

Interested in having me take your photo? Click here for a $100 gift voucher for a headshot session with me and see how I work with these elements.