What you need for marketing images now!

I am so happy fat right now with marketing images. I did my own session recently and feel like I just sat down to a marketing thanksgiving dinner table! So many images to stand out, stop the scroll, and get my message across. 

Creating packages so my clients have fat portfolios of images they can use for a variety of marketing breaks my heart open. These sessions are so much fun, creativity on both sides gets unleashed (yes, even if you don’t think you have any, I guarantee you have more ideas than you thought you did. 

Here’s an example of some of what I got this week: 

A bunch of facial expressions to express different intentions (shock, calm, fear, love, silly)

And directionals, to be able to point at messages, readers follow eye gaze and hand gestures (i.e., looking or pointing to your call to action)

Directional images

And then there’s basic profile images. More than a headshot, getting images that cause people to click on your profile so they can see more — sometimes literally: why not use a full body image, so they can’t see your face immediately (save that for the website and marketing messages!), but with bright eye-catching colors so they want to click on it — and then they are on your page! HUZZAH! (Where you will have all your brilliant content ready to entice them in to learn more. If not, let me know, I work with some great partners that are happy to help you figure that part out!)

Have fun! Let me know how it turns out. I’d love to see your images. Or drop me a line and I can help create them for you.

How does brain science affect being photogenic?

Denver Portraits using brain science

“I’m not photogenic, I rarely like any photos of myself.” Is this you? Is this nearly EVERYONE? 

If you think you’re alone in this statement I’ve got news for you: everyone has something they are shy about, or worried, or ashamed of even. 

I get it. I understand. I’ve been there, and it’s pretty normal. 

When we are putting ourselves out in the world, when we are doing something new and maybe way outside out comfort zone, our beautiful brains will try to side track us. Mostly because it’s easier to stay in our comfort zone, not risky, not scary, no unknowns. 

But that’s not you. You are ready to grow, learn, create toward your goals and dreams. 

Or maybe just uplevel your headshot. Which alone can be scary. It’s still ‘being seen’ on a new level. 

Insecurities are usually the first to knock on our door. Imposter syndrome and self doubt are often regular visitors. 

But don’t worry, you’re still safe. You are just feeling the growing pains of the new

I’ll make sure to check in with you throughout your session and get your feedback to make sure we get the best images for you, showing your essence, showing your story, and images you can feel great about showing to the world.

Drop me a message and learn more. Much love, Mariah 

Denver Portraits using brain science

I just need a headshot

“I just need a headshot.”

“Why ‘just’?

“Just” is used to diminish things.

To make something smaller, less important, less significant.

NO! I need to share my story, my work.

Is that what you want to be small, less important, less significant.

IT IS TIME TO PLAY BIG. 

Play to WIN, to grow, expand.

Where you want your business to be in 5 years? Start playing like that.

“Just a headshot” is not going to get you there.

Where you want to BE, not where you are NOW, and create your brand in that direction.

YES! 

Some people avoid getting a headshot done because they don’t feel worthy. They don’t feel validated in their space enough to do it, much less get a full personal branding portfolio. 

A full portfolio is 30+ curated images ready to use on many platforms, numerous marketing messages, ready to populate your website, and get YOU SEEN AND HEARD!

It’s scary taking that step, validating yourself and your dreams. 

A photo session alone can help you do that. I’ve seen numerous clients go on to elevate their business. Grow subscribers, further their reach, make more money, more speaking gigs, publish that book, do more good. 

Who are you NOT to play BIG? 

I believe it’s our duty to play big, to do as much as we can. 

Don’t let that inner critique stop you from doing and being the most, the best you can. 

Go get ‘em!

I’m here to support you, and help create your genuine brand story, show the spirit of you.

Contact me today to learn more. 

Time to play big.

Top Tips for a Kick-Butt Headshot

Your image is often your first impression. What does it say about you? About your business? There are so many elements you can use to create a kick butt image for your brand, whether it is for personal or professional use. Some of the key elements I use with clients are body language and expression. Learn about them here and take better photos!

Body Language. How are you standing, posed, how is the image cropped? What angle are your shoulders, hips in relation to the camera? First, hand the phone camera over to someone. Your arm has limited range, you’ll get a better angle if someone else takes the image. Think about how you want to come across: aggressive, confident, or powerful?

  1. Crossed arms will give a more aggressive/assertive vibe.
  2. Arms at the side will be more inviting, confident posture
  3. Hands on the hips is a power pose, and expresses power, confidence, and assertiveness without being aggressive.

Expression. This will always dominate over all else. Getting your intention to show through your expression is not always easy. Here are some tips, focusing on micro expressions. Know what your intention is, and use the best expression for that intention.

  • Beware of smirks, they convey ‘contempt’ or ‘disgust’ micro expression
  • Men: research has the greatest ‘know-like-trust’ factor is with a straight face or a full smile (not a half smile). Women can get away with small smiles, aka baby smile, and big full face smiles.
  • No smile, relaxed expression. This can either show a serious intention, or a calm, relaxed.
  • These are the windows to the INTENTION. Remember to engage your eyes. We all have the ability to warm up, lighten up, and/or ‘smile’ with the eyes. Practice in the mirror, and you’ll eventually get it, if you don’t immediately.

Now merge your body language and your expression, have someone take your photo, and see how you do. Keep practicing!

 

Interested in having me take your photo? Click here for a $100 gift voucher for a headshot session with me and see how I work with these elements.