What is the most neglected valuable space for your biz?

Cover photos tend to get neglected, a LOT. They typically aren’t high on our To Do list. They are usually one more thing we have to think about after the headshot and the sizes are all so different across the various social media platforms and “what the heck do I use there anyway?!”

And then we give up. We ignore it.

Don’t hide out, show your story everywhere you can. Shine bright.

But I’m here to help give you some renewed vigor in adding a compelling cover photo to your social media sites. I have gotten jobs, leads, power partners, and good friends from my simple cover photo.

It’s important real estate available to you and your business. Use it! In this day of saturated markets, we need to stand out. That space is one more way to put your stamp on and show your brand, show your intention to your prospects.

The dimensions will be different across the different platforms, but that’s a pretty easy fix. You can have your photographer or graphic designer do that for you — or a quick google search will show you. I love to use Canva.com for those, it stays pretty updated on the changes as well.

Now, what to put there? What is going to have the most impact? A lot of that depends on your business. But some basic guidelines I like to share are, to tell as much story as you can!

TELL YOUR STORY

Are you a speaker? presentor? TEDx talker? SHOW that! Use your speaking images. Show yourself as an authority in your industry. It sends immediate subconscious assumptions of “Oh that person is talking in front of a group, they must really know their stuff.”

Are you a coach? A tradesman? A Maker or dancer or author? This s a great place to show yourself working with a client, or interacting with the tools of your trade, performing, book signing. These sorts of images all tell a story.

So go forth, grab a pal, have a fun brainstorming session and see what you can come up with. See what will show your story best.

Want to brainstorm with me? I’d love to hear your story and see what I can do to help create effective marketing images for your business.

The point is DO business not think about it, right? We all have an important message, product, creation, something to offer this world. I want to help you do that by getting your brand story out there.

And one last word on this profile space: do not neglect your headshot. Make sure it draws people in with a genuine professional image to show your professional, savvy self.

Go forth, now my friends, with intentional images and authentic expressions, Mariah.

Contact me today to review your images and see how we can uplevel them.

Top Tips for a Kick-Butt Headshot

Your image is often your first impression. What does it say about you? About your business? There are so many elements you can use to create a kick butt image for your brand, whether it is for personal or professional use. Some of the key elements I use with clients are body language and expression. Learn about them here and take better photos!

Body Language. How are you standing, posed, how is the image cropped? What angle are your shoulders, hips in relation to the camera? First, hand the phone camera over to someone. Your arm has limited range, you’ll get a better angle if someone else takes the image. Think about how you want to come across: aggressive, confident, or powerful?

  1. Crossed arms will give a more aggressive/assertive vibe.
  2. Arms at the side will be more inviting, confident posture
  3. Hands on the hips is a power pose, and expresses power, confidence, and assertiveness without being aggressive.

Expression. This will always dominate over all else. Getting your intention to show through your expression is not always easy. Here are some tips, focusing on micro expressions. Know what your intention is, and use the best expression for that intention.

  • Beware of smirks, they convey ‘contempt’ or ‘disgust’ micro expression
  • Men: research has the greatest ‘know-like-trust’ factor is with a straight face or a full smile (not a half smile). Women can get away with small smiles, aka baby smile, and big full face smiles.
  • No smile, relaxed expression. This can either show a serious intention, or a calm, relaxed.
  • These are the windows to the INTENTION. Remember to engage your eyes. We all have the ability to warm up, lighten up, and/or ‘smile’ with the eyes. Practice in the mirror, and you’ll eventually get it, if you don’t immediately.

Now merge your body language and your expression, have someone take your photo, and see how you do. Keep practicing!

 

Interested in having me take your photo? Click here for a $100 gift voucher for a headshot session with me and see how I work with these elements.