What is the most neglected valuable space for your biz?

Cover photos tend to get neglected, a LOT. They typically aren’t high on our To Do list. They are usually one more thing we have to think about after the headshot and the sizes are all so different across the various social media platforms and “what the heck do I use there anyway?!”

And then we give up. We ignore it.

Don’t hide out, show your story everywhere you can. Shine bright.

But I’m here to help give you some renewed vigor in adding a compelling cover photo to your social media sites. I have gotten jobs, leads, power partners, and good friends from my simple cover photo.

It’s important real estate available to you and your business. Use it! In this day of saturated markets, we need to stand out. That space is one more way to put your stamp on and show your brand, show your intention to your prospects.

The dimensions will be different across the different platforms, but that’s a pretty easy fix. You can have your photographer or graphic designer do that for you — or a quick google search will show you. I love to use Canva.com for those, it stays pretty updated on the changes as well.

Now, what to put there? What is going to have the most impact? A lot of that depends on your business. But some basic guidelines I like to share are, to tell as much story as you can!

TELL YOUR STORY

Are you a speaker? presentor? TEDx talker? SHOW that! Use your speaking images. Show yourself as an authority in your industry. It sends immediate subconscious assumptions of “Oh that person is talking in front of a group, they must really know their stuff.”

Are you a coach? A tradesman? A Maker or dancer or author? This s a great place to show yourself working with a client, or interacting with the tools of your trade, performing, book signing. These sorts of images all tell a story.

So go forth, grab a pal, have a fun brainstorming session and see what you can come up with. See what will show your story best.

Want to brainstorm with me? I’d love to hear your story and see what I can do to help create effective marketing images for your business.

The point is DO business not think about it, right? We all have an important message, product, creation, something to offer this world. I want to help you do that by getting your brand story out there.

And one last word on this profile space: do not neglect your headshot. Make sure it draws people in with a genuine professional image to show your professional, savvy self.

Go forth, now my friends, with intentional images and authentic expressions, Mariah.

Contact me today to review your images and see how we can uplevel them.

How do you, or do you even, ASK? 

We never know until we ask. It’s such a powerful thing. It can be scary, because we don’t want to be declined, and may take a rejection personally, but most of the times any rejection has very little to do with us personally. 

To take it all a step further into our brains — our brains will also try to stop us from asking by throwing self doubt, insecurities, and more to try to get us to keep the current, predictable, same-old-same-old path. Change is scary to our lizard (fight or flight part of the brain) so it will try to avoid change. 

However, change is required with growth, with goals, with ambitions. SOmething needs to change for us to grow. Asking can feel vulnerable, to put out that we need or want something from someone else, but it is also a great strength.  

Asking can also mean discovering great partnerships, new leads, new ideas, collaborations. It’s a powerful thing to do. 

AND we might actually get what we ask for! So, ask. 

Here’s my ask: grab some friends and come get updated headshots, it’s a new season, and you’ve got new energy, let’s show it. I’m also offering a group discount. And a space to hang out and connect, network. Call me today to find out more.

Asking is a big part of entrepreneurship

What you need for marketing images now!

I am so happy fat right now with marketing images. I did my own session recently and feel like I just sat down to a marketing thanksgiving dinner table! So many images to stand out, stop the scroll, and get my message across. 

Creating packages so my clients have fat portfolios of images they can use for a variety of marketing breaks my heart open. These sessions are so much fun, creativity on both sides gets unleashed (yes, even if you don’t think you have any, I guarantee you have more ideas than you thought you did. 

Here’s an example of some of what I got this week: 

A bunch of facial expressions to express different intentions (shock, calm, fear, love, silly)

And directionals, to be able to point at messages, readers follow eye gaze and hand gestures (i.e., looking or pointing to your call to action)

Directional images

And then there’s basic profile images. More than a headshot, getting images that cause people to click on your profile so they can see more — sometimes literally: why not use a full body image, so they can’t see your face immediately (save that for the website and marketing messages!), but with bright eye-catching colors so they want to click on it — and then they are on your page! HUZZAH! (Where you will have all your brilliant content ready to entice them in to learn more. If not, let me know, I work with some great partners that are happy to help you figure that part out!)

Have fun! Let me know how it turns out. I’d love to see your images. Or drop me a line and I can help create them for you.

I just need a headshot

“I just need a headshot.”

“Why ‘just’?

“Just” is used to diminish things.

To make something smaller, less important, less significant.

NO! I need to share my story, my work.

Is that what you want to be small, less important, less significant.

IT IS TIME TO PLAY BIG. 

Play to WIN, to grow, expand.

Where you want your business to be in 5 years? Start playing like that.

“Just a headshot” is not going to get you there.

Where you want to BE, not where you are NOW, and create your brand in that direction.

YES! 

Some people avoid getting a headshot done because they don’t feel worthy. They don’t feel validated in their space enough to do it, much less get a full personal branding portfolio. 

A full portfolio is 30+ curated images ready to use on many platforms, numerous marketing messages, ready to populate your website, and get YOU SEEN AND HEARD!

It’s scary taking that step, validating yourself and your dreams. 

A photo session alone can help you do that. I’ve seen numerous clients go on to elevate their business. Grow subscribers, further their reach, make more money, more speaking gigs, publish that book, do more good. 

Who are you NOT to play BIG? 

I believe it’s our duty to play big, to do as much as we can. 

Don’t let that inner critique stop you from doing and being the most, the best you can. 

Go get ‘em!

I’m here to support you, and help create your genuine brand story, show the spirit of you.

Contact me today to learn more. 

Time to play big.

It’s my birthday and I’m thinking about YOU

This month is my birthday month and I want to celebrate by giving YOU a party: let’s get those profile images updated with a gorgeous new image, and grab a cupcake.

Creating a special for you in my Denver studio on my birthday
Cupcakes and images

What is your first impression? Do you know what your image is saying about you? What does the body language show? What does your expression (&/or micro expression) say?

Fortunately for you, I’m obsessed with learning more about and using these elements in my portraits to make you look your best and attract your ideal clients. I’ve created this event to give you a new headshot to use and a small reminder to celebrate you.

For one day only I’m offering headshots for $99 (value of $200). Go here to sign up:https://www.mariahphotography.com/specials

Come celebrate, have a cupcake, network with others, and get a great headshot
Birthday bash!

Top Tips for a Kick-Butt Headshot

Your image is often your first impression. What does it say about you? About your business? There are so many elements you can use to create a kick butt image for your brand, whether it is for personal or professional use. Some of the key elements I use with clients are body language and expression. Learn about them here and take better photos!

Body Language. How are you standing, posed, how is the image cropped? What angle are your shoulders, hips in relation to the camera? First, hand the phone camera over to someone. Your arm has limited range, you’ll get a better angle if someone else takes the image. Think about how you want to come across: aggressive, confident, or powerful?

  1. Crossed arms will give a more aggressive/assertive vibe.
  2. Arms at the side will be more inviting, confident posture
  3. Hands on the hips is a power pose, and expresses power, confidence, and assertiveness without being aggressive.

Expression. This will always dominate over all else. Getting your intention to show through your expression is not always easy. Here are some tips, focusing on micro expressions. Know what your intention is, and use the best expression for that intention.

  • Beware of smirks, they convey ‘contempt’ or ‘disgust’ micro expression
  • Men: research has the greatest ‘know-like-trust’ factor is with a straight face or a full smile (not a half smile). Women can get away with small smiles, aka baby smile, and big full face smiles.
  • No smile, relaxed expression. This can either show a serious intention, or a calm, relaxed.
  • These are the windows to the INTENTION. Remember to engage your eyes. We all have the ability to warm up, lighten up, and/or ‘smile’ with the eyes. Practice in the mirror, and you’ll eventually get it, if you don’t immediately.

Now merge your body language and your expression, have someone take your photo, and see how you do. Keep practicing!

 

Interested in having me take your photo? Click here for a $100 gift voucher for a headshot session with me and see how I work with these elements.